As part of its global “BACKING YOU” campaign, which demonstrates how QuickBooks helps drive small business, self-employed and mid-market enterprise customers’ success, Intuit (INTU) QuickBooks today announced it has teamed up with GIPHY, the first and largest GIF search engine. Through this alliance, QuickBooks leveraged GIPHY’s search advertising and content products, to provide the one of the first library of GIFs made specifically for the independent worker. The GIF series stars Danny DeVito, who acts as a coach and advocate for small businesses in the latest campaign for the brand that debuted in December. QuickBooks will also leverage GIPHY’s innovative new story feature by launching an original micro-series designed specifically for the platform.
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