February 10, 2015
Jagermeister signs on as official sponsor for Craft Beer Rising

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The partnership - which marks the first time a spirit brand has featured at the London leg of the touring beer, street food and music festival - will see the brand serve up ginger beer and Jägermeister-based cocktail Root 56, alongside Deer & Beer – a shot of the spirit to accompany a pint, while offering insight on spirit and beer matching.
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