February 11, 2015
JCPenney signs on as official sponsor for Cinderella

Participating in this sponsorship deal:

Jcp Cinde
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PLANO, TX - (Feb. 11, 2015) - JCPenney today announced that it has introduced a special line of products to celebrate the release of Disney's "Cinderella," a live-action feature film inspired by the classic fairy tale. The retailer will also support the collaboration with a fully integrated marketing campaign that includes a dedicated commercial premiering during the Academy Awards(R). Drawing inspiration from the new live-action feature film "Cinderella," JCPenney's marketing campaign will showcase how the retailer can inspire today's modern woman and make her fairy tale dream a reality.
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