Bethlehem, PA (December 11, 2014) – Just Born Quality Confections, makers of PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, announced today a partnership with Universal Pictures, Illumination Entertainment and the latter’s Despicable Me franchise, on upcoming holiday projects for both the PEEPS® and MIKE AND IKE® brands. Just Born produces confections that are loved by all ages, making the partnership with Universal and Illumination a sweet match. Through this partnership, Just Born created innovation and extensions of product lines within the existing PEEPS® and MIKE AND IKE® brand families that mimic the entertaining and exciting nature of the dynamic Minions.