JUNE 9, 2020 (MADRID, SPAIN) — MAD Lions (OAM) and global sportswear brand, Kappa, have entered into a partnership where the fashion line becomes the exclusive on-stage team kit provider for all MAD Lions teams in Europe. The deal, effective immediately, will also see Kappa develop lifestyle and streetwear fan merchandise, general accessories, and will take over all MAD Lions e-commerce activities — including orders, inventory and customer service. The two brands will also work together on content, marketing and advertising initiatives.