June 02, 2015
Kia signs on as official sponsor for El Maestro: Unplugged

Participating in this sponsorship deal:

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IRVINE, Calif., June 1, 2015 /PRNewswire/ -- Kia Motors America (KMA) today announced that it has signed on as the official sponsor of TELEMUNDO's brand new web series "El Maestro: Unplugged." Starring Latin Grammy® winner Luis Enrique, the ten-episode web series follows three up-and-coming artists as he offers advice on how to achieve success in the music industry. Luis Enrique will be featured in the 2016 Kia Sorento and each episode will focus on an artist discussing his or her dream of making it in the music industry while taking an inspirational ride in the 2015 Kia Soul. The web series will roll out three new episodes each week, with the finale airing on June 11. This is the first time Kia and TELEMUNDO have partnered for an original web series, which will include on-air promotions and related digital activations.
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