January 15, 2019
Kingston Technology signs on as presenting sponsor for NBA Saturday Primetime

Participating in this sponsorship deal:

Screen shot 2015 07 20 at 2.28.21 pm Screen shot 2019 01 15 at 9.12.20 am
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HyperX, the gaming division of KingstonTechnology Company, Inc. and brand leader in gaming and eSports, today announced the first HyperX We’re All Gamers ad campaign which will run across television, digital and social in 2019. The campaign features a diverse talent roster including Post Malone, Joel Embiid, Shroud, Gordon Hayward, Pokimane, JuJu Smith-Schuster, Daigo, De’Aaron Fox and Cloud9’s Rush. It showcases the individual illustrated gaming spirit of each of the personalities participating. Creative leadership is led by the agency Envoy.
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