FOUNTAIN VALLEY, Calif. – Oct. 19, 2017 – HyperX®, the gaming division of Kingston® Technology Company, Inc., today announced its first NBA team sponsorship, becoming the official gaming headset partner of the Philadelphia 76ers. HyperX also announced the sponsorship of renowned esports franchise Team Dignitas. During the 2017-2018 NBA season, HyperX will participate with the 76ers in a range of in-game activation elements, including courtside and in-arena LED ring signage and branding, exposure on scoreboard, concourse activations and HyperX giveaway nights. Both the 76ers and Team Dignitas will work with HyperX to create co-branded video content, including crossover team activities and video vignettes that will be featured, along with banner advertisements on the Philadelphia 76ers and Team Dignitas websites. The Philadelphia 76ers is the first professional NBA team to partner with HyperX.
Read more at team-dignitas.net/articles/news/Team-Dignitas/11766/hyperx-now-the-official-gaming-headset-partner-of-the-philadelphia-76ers.com »