September 16, 2019
Kohler signs on as official sponsor for Maleficent: Mistress of Evil

Participating in this sponsorship deal:

Data Maleficent mistress of evil (official film poster)
Read More
Launched in early 2019, Kohler's "Mirror, Mirror" campaign, inclusive of TV, print and out-of-home pieces, was created to promote the launch of Kohler's much-anticipated Verdera Voice Lighted Mirror. The campaign featured a modern-day "evil" queen using the first voice controlled bathroom mirror-of-its-kind in the market to transform from a villainous character into the best version of herself. At the queen's bidding, the mirror turns the lights on to makeup mode, starts her music playlist, informs her of the nail salon's hours, adds items to her shopping list and, in a surprise twist at the end, starts her Kohler DTV+ Shower System.  Embracing the creative and thematic tie between "Maleficent: Mistress of Evil" and the Kohler's original campaign concept, Disney and Kohler worked together on adapting the TV spot in support of the new film premiering October 18, 2019. The updated spot, which begins airing today, can be seen across the country on several platforms and channels including Hulu, YouTube, ABC, CBS, NBC, Turner and Discover.  
Read more at »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional

View Deal Makers

Signup as Professional