NORTHFIELD, Ill., May 14, 2014 /PRNewswire/ -- In celebration of its 100th anniversary of cheese-making, Kraft is unleashing America's love of cheese through an integrated marketing program aptly titled, "For the Love of Cheese."  The campaign celebrates consumers' excitement around iconic Kraft cheese brands 1, such as Kraft Natural Cheese, Kraft Singles, Velveeta®, Cracker Barrel and Philadelphia Cream Cheese, even offering fans a chance to win a lifetime supply of cheese and other great prizes.