March 21, 2017
Ladbrokes signs on as official sponsor for Newcastle Knights

Participating in this sponsorship deal:

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<p>The Newcastle Knights is pleased to announce the world's oldest bookmaker, Ladbrokes, will proudly adorn the Club's jersey for the remainder of the 2017 season.<p>With extensive partnerships in both sports and racing, the Knights are the first New South Wales based club Ladbrokes signed up with.<p>“They are more than a club, they are a community, and they are a team headed in the right direction,” Ladbrokes Chief Marketing Officer, Jason Kibsgaard, said.<p>“The circle of football life means there will always be ups and downs and the Knights have a strong history and a strong future and that’s the kind of organisation we want to be a part of.”<p>As well as the well-recognised red Ladbrokes logo taking pride of place on the back of the Knights jersey, it will also feature on the goal post and corner post pads at home games.<p>“Ladbrokes is all about winning and so are the Knights as we saw just last weekend when they did so against the odds,” Kibsgaard said.<p>With the Knights’ 30th anniversary campaign just commenced, Ladbrokes have secured the final spot on the 2017 jersey.<p>"To have a global brand and market leader like Ladbrokes join the Knights is fantastic news for the Club,” said Knights CEO Matt Gidley.<p>“We welcome Ladbrokes into our sponsor family and look forward to sharing our 30th year with them.”
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