August 05, 2015
Levi Strauss & Co. signs on as official sponsor for FC St. Pauli

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FC St Pauli secure another sponsor German side FC St Pauli have named Levi’s as an official partner in a three-year deal.The agreement sees Levi’s join the club’s sponsorship roster as a fourth level ‘captain’ partner and marks the first time the US jeans brand has entered the sports sponsorship market in Germany.Levi's will equip the players with products from its range and will be present on advertisement boards in the upper part of the club’s Millerntor-Stadion home ground. According to the deal is worth  €75,000 per year.FC St Pauli recently signed deals with US sportswear brand Under Armour, mineral water brand Hella and betting company Happybet.The soccer club play in the 2. Bundesliga, the second tier of professional soccer in Germany.
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