November 06, 2014
Lids signs on as official sponsor for Leo Santa Cruz

Participating in this sponsorship deal:

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We are the first company to start a business to help boxers make money through the procurement of sponsorships and endorsements.  It all started with a phone call of a boxer asking for help to find sponsor who was fighting on national TV.  After our founder, Brian Marciniak told him "there has to be someone who already finds sponsors for boxers" and  the boxer response was "there is not" anyone to ask". 
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