May 31, 2016
Louis Vuitton signs on as official sponsor for Paris 2024 Organizing Committee

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The announcement was made on Monday night during the start of the “Cercle des Partenaires Paris 2024” (or the Paris 2024 Sponsors Club) at Les Ombres, the restaurant at the Quai Branly museum in Paris. It makes the French luxury giant the first player in the fashion industry to be a sponsor, of which there are now 12. Others include AccorHotels, Orange and BNP Paribas.
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