April 17, 2017
Lucozade Sport signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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The deal comes at a time of growth and expansion for Tough Mudder with the company recently agreeing a media partnership with Sky Sports to show an in-depth look at some of its biggest events. This was followed-up with an announcement that an all-star team of British Olympians will compete in its global events for a new documentary series to be aired on Sky.
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