November 06, 2014
Luvo signs on as official sponsor for New York Yankees

Participating in this sponsorship deal:

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Earlier this year, New York Yankees captain Derek Jeter announced on Facebook that this will be his last season participating as a player for the New York Yankees.  The season has thus been transformed into a sort of farewell tour for Jeter, with fascinated fans around the country heading to the ballpark when the Yankees are in town.  However, while this will almost certainly be the last year that Derek Jeter takes the field for the Yankees, there is promise that he will hang around the club in the future.  A new sponsorship concerning the Yankees may bolster the likelihood of a prolonged association between player and team.
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