November 06, 2014
Macy's signs on as official sponsor for Fashion Rocks

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NEW YORK, Aug 25, 2014 (BUSINESS WIRE) --This September, Macy’s M, -0.05% is set to rock the runway and kick fall style into overdrive bringing high-fashion’s glitz and glamour to Main Streets across America, as the retailer partners with the acclaimed Fashion Rocks® live event and national television spectacle. Celebrating the intersection of fashion and music, Macy’s, as the official retail partner of Fashion Rocks, will showcase its latest fall fashion collections on the entertainment special and via advertising, in-store and online initiatives themed after the high-voltage runway production. For the first time, select fashions from the runway will be available to “shop live” for viewers across the country via Additionally, fans watching the television broadcast will have access to a Fashion Rocks second screen experience available via the Shazam app, which will include special Macy's content.
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