January 28, 2016
Mars signs on as official sponsor for Puppy Bowl

Participating in this sponsorship deal:

Data Puppy bowl
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NASHVILLE, Tenn., Jan. 28, 2016 /PRNewswire/ -- This February, anticipation will build, training will kick into high gear, and the cuteness level will explode, as we all await the other big game – Animal Planet's Puppy Bowl XII – sponsored by Mars Petcare's PEDIGREE® Brand food for dogs. The fur-filled event airs on Sunday, Feb. 7 from 3-5pm ET/PT and will feature a starting lineup stacked with 84 puppies to represent #TeamFluff and #TeamRuff.
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