November 06, 2014
Mattel signs on as official sponsor for Sports Illustrated Swimsuit

Participating in this sponsorship deal:

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NEW YORK, Feb. 11, 2014 /PRNewswire/ -- In a spectacular assemblage of entertainment impresarios, international fashion zeitgeists, philanthropists and jaw-dropping beauty, twenty-two former Sports Illustrated Swimsuit @SI_Swimsuit cover models will be featured in a Salute to the Legends of Swimsuit editorial production that serves as a cornerstone of SI Swimsuit 2014 premiering February 18 across the web, mobile and newsstands.
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