NEW YORK, July 17 /PRNewswire/ -- Cosmetics leader, Maybelline New York, along with sports, entertainment and media company IMG, today announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion's Mercedes-Benz Fashion Week in New York City's Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event's planned move to Lincoln Center in September 2010.