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November 06, 2014
McDonald's signs on as official sponsor for Gabby Douglas

Participating in this sponsorship deal:

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The world's largest restaurant chain by sales has tapped Ms. Douglas, who won the women's gymnastics all-around gold and helped the U.S. squad win the team event in London last year, as it attempts to attract diners with healthier items. The fast-food company, long criticized for selling junk food and targeting kids with its ads, has recently sought to clean up its image with apple slices in Happy Meals and a "Favorites Under 400 Calories" menu.Gabby Douglas
Read more at adage.com »
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