March 07, 2018
McDonald's signs on as official sponsor for Walt Disney Studios Motion Pictures

Participating in this sponsorship deal:

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OAK BROOK, Ill. and BURBANK, Calif.– McDonald’s USA and The Walt Disney Company today announced a promotional alliance driven by McDonald’s commitment to improve the nutritional standards of its Happy Meal menus. With this multi-year, non-exclusive agreement, Disney and McDonald’s will collaborate to add more fun to family mealtime with Happy Meal cross-promotional campaigns in the United States for select movies from Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios and Lucasfilm. The promotional alliance will begin in June with Incredibles 2, which arrives in theaters on June 15, followed in the Fall by Ralph Breaks the Internet: Wreck-It Ralph 2, which debuts in theaters November 21.
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