April 04, 2016
Medifast signs on as official sponsor for Colonial Athletic Association

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OWINGS MILLS, Md., April 4, 2016 /PRNewswire/ -- Medifast, Inc. (MED), a leading United States manufacturer and provider of clinically proven weight-loss and healthy living products and programs, announced today three new strategic partnerships for its sports nutrition product line, Dual Fuel™. To help launch the product line developed for athletes and active consumers, the company has signed sponsorship agreements with both the Colonial Athletic Association and the Atlantic Hockey Conference, which will distribute Dual Fuel™ bars and ready-to-drink shakes to student-athletes and fans onsite at conference tournaments. The company has also hired Play By Play Sports, a powerful sports marketing agency partner, to advance its distribution footprint among college and university programs.
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