November 06, 2014
Mercedes-Benz signs on as official sponsor for Charlotte Hornets

Participating in this sponsorship deal:

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Team officials said the deal marks the first sponsorship of a rebranding campaign in the NBA.Charlotte won league approval this summer to change its name back to the Hornets after New Orleans dropped the name and rebranded as the Pelicans this season. The Charlotte Hornets played from 1988 until 2002, when the team relocated to New Orleans.
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