November 06, 2014
Mercedes-Benz signs on as title sponsor for Fashion Week Istanbul

Participating in this sponsorship deal:

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“The Gleason Project” (working title), a feature-length documentary celebrating former NFL defensive back and Amyotrophic Lateral Sclerosis (ALS) activist Steve Gleason.IMG has come on board as Executive Producer to help finance the film and develop marketing initiatives with brands and media companies that will increase awareness for the documentary, Gleason’s activism, and ALS itself. News: 04/23/2015 IMG JOINS THE GLEASON PROJECT AS GLOBAL PARTNER AND EXECUTIVE PRODUCER
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