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January 21, 2015
Mercedes-Benz signs on as naming rights partner for Mercedes-Benz Arena
Participating in this sponsorship deal:
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Mercedes-Benz signs on as sponsor for Mercedes-Benz Arena
As part of the agreement the arena will undergo a wide-ranging redesign to align it with the car marque’s brand values. This includes painting the arena black and a name on the new 1200 car parking garage.
Read more at www.thedrum.com »
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