March 18, 2015
Mercedes-Benz signs on as official sponsor for Rock in Rio

Participating in this sponsorship deal:

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The carmaker, known for supporting elite sporting events like the Masters golf tournament and the United States Open, has been eager to join the growing world of music festivals. Big showcases like Coachella, Lollapalooza and Electric Zoo attract tens of thousands of brand-conscious young people — all potential customers.
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