November 06, 2014
MetLife signs on as title sponsor for BWF Super Series

Participating in this sponsorship deal:

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Making this announcement, BWF President Poul-Erik Høyer welcomed MetLife into the Badminton World Federation’s family, declaring the partnership – secured by BWF’s commercial partner, Enterprise Sports Group – a “significant landmark which will elevate badminton in the realm of global sports-entertainment commodities.”
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