NEW YORK, February 26, 2018 – Today, Michelob ULTRA unveiled the newest innovation to join the ULTRA family – Michelob ULTRA Pure Gold. Michelob ULTRA Pure Gold is made with organic grains and offers a pure, refreshing taste with only 85 calories and 2.5 carbs. Like Michelob ULTRA, the new brew will be free from artificial colors and flavorings. The brand’s sustainable efforts extend to the packaging, having received the Sustainable Forestry Initiative* stamp of approval.
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