February 19, 2016
Micromax signs on as title sponsor for Asia Cup

Participating in this sponsorship deal:

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A top executive at Twenty First Century Media, which has the commercial and sponsorship rights for the tournament till 2019, said brands including Britannia, Airtel, Royal Stag, Indian Oil and Cycle Agarbathies, besides Bangladesh-based brands Fresh and Ring ID have signed up as associate sponsors for the tournament.
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