Snapshot
April 12, 2016
Microsoft signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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BROOKLYN, N.Y., April 12, 2016 /PRNewswire/ -- Today, leading active lifestyle company Tough Mudder Inc. announces two new partnerships that expand its reach into Asia and the Middle East: with IMG, a global leader in sports, events, media and fashion, to bring its events to China, United Arab Emirates, Japan, Singapore and South Korea; and with market entry specialist Seroja Partners, to launch the series in Indonesia. With its unique team-based obstacle course challenge once viewed as a niche extreme sports offering, Tough Mudder has proved its staying power and transformed into a worldwide phenomenon by appealing to hardcore and casual athletes alike. The expansion into Asia and the Middle East will open access to hosts of active individuals seeking the challenge, camaraderie and thrills of the Tough Mudder experience.
Read more at finance.yahoo.com »
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