CHICAGO, May 10, 2018 /PRNewswire/ -- Bringing its "Drink on the bright side" mantra to life this summer, Mike's Hard Lemonade Co. today announced the launch of a limited-edition lemonade six-pack and sponsorship of regional pop-up experiences to celebrate and amplify happiness across the nation. The pop-up experiences are conducted by and for the benefit of DTLA Film Festival, a nonprofit organization. Designed to spark laughter and inspire good times, each new six-pack has a Snapchat Snapcode that unlocks a comedic world where people can tell their funniest jokes and enter to win the mike's® Hard Lemonade Happy Weekend Giveaway. In addition, consumers will be able to experience epic amounts of joy in New York, Los Angeles and Chicago through the Bright Side, a three-day pop-up smile factory comprised of larger-than-life activations inspired by study findings* on the causes of happiness.
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