August 14, 2017
Mikes Hard Lemonade signs on as official sponsor for Lil Dicky

Participating in this sponsorship deal:

Mikes Screen shot 2017 08 14 at 9.19.49 am
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"Mike's Hard Lemonade is part of people's favorite times, which is why we're giving fans the opportunity to win the ultimate good time with someone who knows what it means to drink on the bright side. You can't crack open a bottle—or watch a music video from Lil Dicky—without cracking a smile," said Sanjiv Gajiwala, Vice President of Marketing, Mike's Hard Lemonade. "With this activation, we're providing Mike's consumers with on-demand happiness and refreshing flavors how, when and where they want it."
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