"Mike's Hard Lemonade is part of people's favorite times, which is why we're giving fans the opportunity to win the ultimate good time with someone who knows what it means to drink on the bright side. You can't crack open a bottle—or watch a music video from Lil Dicky—without cracking a smile," said Sanjiv Gajiwala, Vice President of Marketing, Mike's Hard Lemonade. "With this activation, we're providing Mike's consumers with on-demand happiness and refreshing flavors how, when and where they want it."