October 18, 2018
Mountain Dew signs on as official sponsor for Collin Sexton

Participating in this sponsorship deal:

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MTN DEW ICE™ is charging into the new NBA season by offering fans unparalleled, Closer Than Courtside access to hoops lifestyle, including: An evolved roster of DEW® athletes with new signees featuring rising stars like Marvin Bagley III, Clint Capela, Josh Hart, Jaren Jackson Jr, Kevin Knox, Collin Sexton, and WNBA Rookie of the Year A'ja Wilson – along with a new TV commercial featuring a DEW NBA superstar Bi-coastal MTN DEW ICE Pregame events in Oakland and New York Introduction of MTN DEW ICE and MTN DEW ICE Cherry as new lead soft drinks of the NBA
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