November 06, 2014
Nabisco signs on as official sponsor for One Direction

Participating in this sponsorship deal:

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One Direction’s 2013 North American tour has been sold out for nearly a year, ever since tickets went on sale just months after the British boy band’s American breakthrough in March 2012 when “Up All Night” debuted at No. 1 on the Billboard 200. But when the group hits the road June 13, it will have an equally huge brand partner in tow in the form of Mondelez International’s Nabisco, whose brands Chips Ahoy, Oreo, Trident, Ritz, Stride, Cheese Nips, Dentyne and Honey Maid are all sponsors of the One Direction North American Tour.
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