NESTEA is partnering with Grammy-nominated, multi-platinum, singer/songwriter Natasha Bedingfield for the 2017 ‘Taste of Freedom’ campaign. This creative collaboration will feature an original record and accompanying music video, “Let Go,” recorded by Bedingfield and produced by Grammy-nominated Justin Stanley (Eric Clapton, Gary Clark Jr., Elton John). “Let Go”, aims to encourage people to exhale, take a break from their daily hustle to enjoy a moment of serenity; the track will be used throughout NESTEA’s integrated marketing campaign appearing as the soundtrack for TV advertisements, digital marketing efforts, instore and exclusive social content.
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