MODESTO, Calif., Aug. 24 /PRNewswire/ -- When the Oakland Raiders kick off their 2010 home season on August 28th, the Oakland-Alameda County Coliseum will boast a smooth new addition to its bar menu. Today, New Amsterdam Gin announces a new sponsorship deal with the Oakland Raiders, marking the first time the brand has teamed up with a major sports franchise since its launch in 2008.