26.Feb.2015 England Athletics announces new sponsorship deal with New Balance England Athletics is delighted to announce a new sponsorship deal with New Balance, the global athletics footwear and apparel brand. The new arrangement will see New Balance providing performance kit for all England representative teams and offering the benefit of exclusive discounts to England Athletics registered athletes.As part of the arrangement New Balance will produce entirely new designs for England Athletics teams across all disciplines and age groups. New Balance will also be supporting England Athletics national championships, beginning with the National Age-Group Indoor Championships which take place this weekend in Sheffield.The sponsorship stands as a substantial investment in England Athletics, the organisation’s membership and the sport’s grass-roots.Chris Jones, Chief Executive of England Athletics said: “England Athletics is delighted to be working with New Balance, one of the world’s leading performance brands. New Balance has shown that they are fully committed to supporting the development of athletes and the grassroots of the sport and the sponsorship represents an exciting opportunity for both New Balance and England Athletics to deliver real value to our membership and the wider athletics and running family in England.”Pete Riley, New Balance’s Sports Marketing Manager, said: “I am proud that New Balance has taken the opportunity to sponsor the governing body for athletics in England. The beating heart of athletics in England lies within its clubs and its athletes and we feel honoured to be part of such a rich tradition.”More information will be announced in due course including the unveiling of the performance New Balance kit to be worn by England international athletes and more details on how England Athletics registered athletes will also be able to benefit from the partnership with New Balance through exclusive discounts on New Balance athletics footwear and apparel. Registered athletesFor more information about being a registered athlete and the offers available to you please head to www.englandathletics.org/registrationTo access New Balance's England Athletics friends and family 10% off all products discounts and how to receive details of their exclusive registered athlete offers head to www.englandathletics.org/new-balance