Global athletic leader New Balance announced today the signing of an official multi-year title sponsorship deal with the historic Falmouth Road Race, to be renamed the New Balance Falmouth Road Race. The company will serve as the title sponsor and official footwear and apparel sponsor starting with the 39th annual race, which will be held on Sunday, August 14, 2011. The event is one of the top non-marathon events on the international circuit.
Read more at www.newbalance.com »