November 06, 2014
New Balance signs on as title sponsor for Hubway

Participating in this sponsorship deal:

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One of the most obvious things to anyone who’s been using Hubway over the past four months, apart from its convenience and cost-effectiveness anyway, has been that sticker on the back of the frame of each bike. It reads simply, “New Balance,” along with the company's logo, but it almost wasn’t there at all.
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