December 08, 2015
New Balance signs on as official sponsor for New York City Marathon

Participating in this sponsorship deal:

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Asics, which had a record $1 billion in sales in North America and Brazil last year, up 15 percent, also is being replaced as Los Angeles Marathon title sponsor by the Skechers Performance division of the shoe and apparel company Skechers. That marathon’s name will be changed beginning next year from the Asics L.A. Marathon to the Skechers Performance Los Angeles Marathon.
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