April 29, 2016
New Era signs on as official sponsor for Old Dominion

Participating in this sponsorship deal:

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INDIANAPOLIS, April 28, 2016 /PRNewswire/ -- LIDS Sports Group, a leading omni-channel sports licensed retailer, and headwear manufacturer New Era, and award-winning country music band Old Dominion have entered into a strategic partnership just in time for summer concert season. The announcement represents LIDS' first-ever music partnership, as well as Old Dominion's first with a corporate brand, and allows the retailer to engage with in-store shoppers in entirely new ways. Supporting the partnership with its product offering is New Era.
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