April 22, 2015
New Mexico Pinon Coffee signs on as official sponsor for Albuquerque International Balloon Fiesta

Participating in this sponsorship deal:

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The Albuquerque-based company, the state’s largest roaster, will brew an estimated 4,000-5,000 pounds of coffee over the course of the nine-day October event, according to Allen Bassett, the company’s director of operations. That includes an estimated 95,000 cups served at hospitality tents used by pilots, public safety officers and media, plus the cups sold through a pair of on-site concession booths.
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