The company will become Chelsea’s official tyre partner in the country. Nitto Tire will be involved in Chelsea’s community football clinics at the existing Chelsea FC Soccer School in Bangkok, meet and greets with club legends and joint roadshows with other Chelsea partners in Thailand, including Samsung, Adidas and Singha. The agreement is the latest development in Chelsea’s growth in the Asian market, ahead of its Here to Play, Here to Stay summer tour, which will see the club based in Bangkok before visiting Malaysia and Indonesia.