In announcing another esports industry first, global esports organization Immortals has named Nitto Tire as an official sponsor and the exclusive tire supplier for the parent company (Immortals, LLC) and its brands, Immortals, the Los Angeles Valiant and MIBR. Nitto Tire, a leading manufacturer of off-road and street performance tires, is the first tire company to enter the fast-growing esports market through team sponsorship.