November 06, 2014
Nivea signs on as official sponsor for Times Square New Year's Eve

Participating in this sponsorship deal:

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Every year as the clock nears midnight on December 31, the eyes of the world turn once more to the dazzling lights and bustling energy of Times Square. Anticipation runs high. New Year's Eve at the symbolic center of New York City has become more than just a celebration - it's a global tradition.
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