October 13, 2015
Northwestern Mutual signs on as official sponsor for Tournament of Roses

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Today the Tournament of Roses announces a first-of-its-kind deal with corporate sponsor, Northwestern Mutual. As a sponsor of America’s New Year Celebration – including presenting sponsorship of the Rose Bowl Game and official sponsorship of the Rose Parade® presented by Honda — Northwestern Mutual will align its core values of teamwork, planning, strength, honor and discipline with the tradition, heritage and overall spirit on display each year in Pasadena.
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