SEATTLE– This year Nuun has doubled down on their commitment to women athletes through their record number of female sponsorships and industry-leading contract reform for pregnant athletes. With the debut of their latest brand initiative, Nuun Hydration continues to push the needle forward in highlighting and celebrating women in sport. Named Nuuness, this program will drive to create awareness for continued and future opportunities for female athletes. As part of the launch, Nuun has brought Emma Coburn on board as their leading advocate for both clean sport and women’s representation in athletics. The 2-time Olympian and World Champion will work with Nuun to provide a public platform for female athletes to speak up for equal opportunities in pursuit of their athletic endeavors. This June, Emma Coburn joined the team as spokeswoman for the newly formed Nuuness: the female embodiment of the Nuun brand.