November 06, 2014
Orange Leaf signs on as official sponsor for Kevin Durant

Participating in this sponsorship deal:

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Kevin Durant has had a busy week.  The Oklahoma City Thunder star recently renewed his business relationship with Nike after a sincere effort by rival Under Armour Under Armour to sign Durant to a deal worth between $265-285 million.  As of today, Durant has another endorsement deal in place.  It is an endorsement arrangement with frozen dessert franchise Orange Leaf Frozen Yogurt that will provide Durant with a monetary reward in the form of an up-front cash payment along with equity in the company and becomes the first equity-based endorsement deal within Durant’s rapidly expanding portfolio.
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