NASCAR driver Germán Quiroga was born in Mexico City, Mexico. He represents a small section of non-white drivers on the NASCAR circuit. His website displays very little in the form of English words. He tweets in Spanish. Quiroga’s ethnic distinction along with his relative early success in the sport (he currently owns the highest finishing position for a Mexican in a national division of NASCAR) instantly adds to his marketability. And OtterBox, the worldwide leader in protective solutions for mobile devices, wants in on the NASCAR driver.
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